Dominate the Competition


We explore the world to find the finest ingredients the Earth has to offer, collaborating with the people and communities that grow the ingredients we use in all of our products.

Some of our product packaging and labeling is evolving. Images may not reflect the new changes.
Basic Witch Soy Wax Candle - P R I N C I P L E

The Basic Witch Candle

With notes of spicy cinnamon, delicately sweet cardamom, and warming nutmeg, creating the perfect blend — this candle will provide an ambiance of mystery sure to get everyone talking.

Witch, please
After Party Makeup Remover - P R I N C I P L E

the after party special

Try our all-natural makeup remover and get a FREE Turkish cotton makeup washcloth!

Get it
Hydrating Face Regimen - P R I N C I P L E

hydrate your skin

Plant-based skincare products for healthy, glowing, and youthful-looking skin.

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