Our Story

Principle Body Care is a family business born and raised in Downtown Redlands, California. For more than a decade, we’ve been creating clean skincare, bath, body, and home fragrance products using plant-based ingredients. Along the way, we've done plenty of experiments, scent debates, label changes, and the occasional “Wait, did anyone order the wax?”

We believe everyday routines deserve a little more personality. A shower can be a reset. A candle can change a room's entire mood. And good skincare should feel like self-care, not another obligation waiting beside the sink.

Our products are made for small escapes and everyday adventures. One minute you’re in Redlands. The next, your bathroom feels like a coastal spa, your living room smells like a penthouse, and Tuesday night has somehow become an occasion.

We’re still involved in all the details, from creating products and packing online orders to helping someone find exactly the right gift in our shop. Around here, business is personal, quality matters, and boring is never really the goal.

We’re proud of our Redlands roots, grateful for the customers who have grown with us, and always dreaming up what comes next.

Clean ingredients. Thoughtful products. A little personality.

Keep It Real.